Like all small business owners, growers need the ability to go online.
“The Internet fuels the innovative, advanced technology that will help growers meet the food, fuel and fiber needs of the growing global population,” said Tim Hassinger, president and CEO of Lindsay Corporation. “However, more than 23 million Americans – about 39 percent of the rural population – do not have access to reliable, high-speed broadband service.”
Hassinger recently was invited to appear before a U.S. Senate Subcommittee and provide testimony about the important role broadband access plays in the agriculture industry – on operations of all sizes in all regions of the country.
“It was an honor and a privilege to represent Lindsay Corporation and the agriculture industry at that important hearing,” Hassinger said. “The challenge facing America’s growers is daunting, so it’s imperative that they are able to deploy technologies that will help them produce more with less. Broadband access is the key to unlocking the power of those technologies.”
With reliable, high-speed Internet access, growers can utilize tools that deliver hyper-local weather forecasts, real time data on soil and moisture conditions, and GPS for planting and irrigation management. They also can take advantage of a myriad of emerging technologies available - including our FieldNET® by Lindsay suite of products that provide remote monitoring and control capabilities for entire irrigation systems.
“These technologies are no longer luxuries,” Hassinger explained. “Rather, they are critical tools needed to increase the overall operational efficiency and productivity to compete in today’s global marketplace.”
Hassinger added that expanded broadband access also will benefit everyone in rural communities – not just growers.
“With reliable, high-speed Internet, business owners will have access to new markets and employees, health care workers will be able to access advanced equipment, and students will be afforded new educational opportunities,” he said. “It really is a win-win for everyone.”